Three phases. One team. Built by senior engineers who treat your business like their own.
We don’t sell AI tools. We build bespoke systems
tuned to your workflow.
[ 01 ]
Discover
We map the workflow before we build the tool.
Two weeks on-site (or on Zoom). We watch how your team actually works, find the friction, and pick the one or two places AI will move the needle. No deck. No theatre.
Workflow audit
Stakeholder interviews
Opportunity scoring
[ 02 ]
Build
Custom systems on infra you own.
We build on open models you control. Self-hosted where it matters, API-routed where it makes sense. Production code, not a Notion doc full of prompts.
Open model fine-tuning
Tool integrations
Eval + observability
[ 03 ]
Launch
Hand-over that actually sticks.
We train your team, document everything, and stay on standby for 30 days. You inherit a working system — and the keys to extend it.
Team training
Runbooks + handoff
30-day post-launch
[ 02 / Process ]
Three weeks. One working system.
Most agencies sell a six-month engagement. Most software vendors sell a license. We sell a sprint that ends with you owning a real, running system.
01
01
WEEK 1● live
WEEK 1
Discover. We learn your business cold.
Two-week deep dive. We sit with your team, watch the workflow, and identify the highest-leverage place to apply AI. You leave with a written brief — not a sales pitch.
Deliver
Workflow diagnostic
Deliver
AI opportunity map
Deliver
Build proposal + scope
02
WEEK 2–3
Build. We ship working code, fast.
Daily progress. Weekly demos. We pick the right model (open or commercial), wire it into your stack, and tune until it actually behaves the way your team needs it to.
Deliver
Production model setup
Deliver
Custom UI / Slack / API hooks
Deliver
Monitoring + eval suite
02
WEEK 2–3● in build
03
03
WEEK 3+● live
WEEK 3+
Launch. We hand you the keys.
Deployment, training, documentation. 30 days of post-launch support so the system survives contact with reality. Then you own it, run it, and extend it.
Deliver
Team onboarding
Deliver
Runbook + ownership transfer
Deliver
30-day standby support
[ 03 / Who It’s For ]
Three operators we just made unstoppable.
Common thread
Founders with a real business, real revenue, and real pain — not pilots looking to play with toys.
CASE.A
The Restaurant Owner
Voice agentPOS syncCRM enrichment
AI that picks up the phone and books the table.
You’re running a 70-seat restaurant and three locations. Reservations come in by phone, by Resy, by DMs. We built a voice + SMS agent that handles every channel, syncs the floor plan, and never says the wrong thing about your wine list.
+38%
reservations captured
0
missed calls last quarter
12 hr
staff time saved / week
CASE.B
The E-commerce Founder
Shopify integrationRAG over docsRefund policy reasoning
Customer support that scales without the headcount.
Your DTC brand is doing $4M and you’re drowning in tickets. We built a support agent on top of your Shopify + Gorgias data that resolves 64% of tickets autonomously — and routes the rest with full context.
64%
auto-resolved tickets
2 min
average reply time
$0
in seat licenses
CASE.C
The Boutique Agency
Multi-source ETLTone of voice trainingBranded PDF output
Client reports that write themselves — your way.
You’re a 12-person agency with 30 retainers. We trained an AI on your reporting voice and connected it to GA4, Shopify, Meta and HubSpot. Monthly reports go out in your style, with your insights, before your team has logged in.
7 hrs
saved per report
100%
client retention since
1 day
turnaround vs. 5
[ 04 / The Numbers ]
Receipts over rhetoric.
We measure ourselves the way our clients measure us — by what shipped, what stuck, and what changed.
0+
Custom builds shipped
across SaaS, e-com, hospitality and services
0 wk
Average build time
discover → live in production
0%
Client retention rate
measured 12 months post-launch
0%
Self-hosted infra
you own the model and the data
[ Testimonial / 01 ]
“They walked into our kitchen on a Tuesday and had a working voice agent answering reservations by the next Monday. We stopped losing tables to missed calls overnight.”
Marisol Echeverria
Owner, Casa Lupita (3 locations)
[ Testimonial / 02 ]
“I’ve been pitched AI by every agency in town. Brand New Ideas was the only team that asked to see our actual ticket queue before they said a word. Then they shipped.”
Devon Park
Founder, Northbound Outerwear
[ Testimonial / 03 ]
“Our agency had 30 retainers and burnt-out senior strategists. The reporting system they built sounds exactly like us, only faster. It paid for itself in 38 days.”
Aïsha Boudreau
Managing Partner, Ground Floor Agency
[ 05 / Let's Build ]
Ready to Build
Something
Real?
No pitch decks. No AI demos that disappear after the meeting. Just a conversation about your business —
and what's possible in 3 weeks.
Receipts over
rhetoric.
We measure ourselves the way our clients measure us — by what shipped, what stuck, and what changed.